{"id":551,"date":"2020-06-04T18:01:20","date_gmt":"2020-06-04T18:01:20","guid":{"rendered":"https:\/\/cachacamagnifica.com.br\/nossa-historia\/"},"modified":"2020-10-20T17:53:27","modified_gmt":"2020-10-20T17:53:27","slug":"nossa-historia","status":"publish","type":"page","link":"https:\/\/cachacamagnifica.com.br\/en\/nossa-historia\/","title":{"rendered":"Our History"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”47″ img_size=”full” alignment=”center”][vc_column_text]<\/p>\n

The golden cane<\/h3>\n

The history of cacha\u00e7a<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”marginT-50″][vc_column][vc_column_text]<\/p>\n

CACHA\u00c7A, THE FIRST OF SUGAR CANE DISTILLATES<\/h3>\n

The history of cachac\u0327a is totally intertwined with the history of Brazil. Only 70 years after its discovery, the first sugar mills were built in Brazil and this started the \u00ab Sugar cane cycle \u00bb, the first of the three golden ages of the country. Sugar was \u00ab white gold \u00bb for the Portuguese tradesmen who exported it. With sugar came also cachac\u0327a, a distillate that progressively gained in quality and replaced the \u00ab aguardente do reino \u00bb (kingdom\u2019s brandy), produced from grape marc. Cachac\u0327a was appreciated both by the colons for its medicinal virtues and by the African slaves as a means of communication with their Gods. Therefore, its production rapidly expanded throughout Brazil, reaching Rio de Janeiro, and surpassing even sugar itself in production during the XVIII century.[\/vc_column_text][vc_column_text el_class=”marginT-50″]<\/p>\n

THE TRADITION OF CACHA\u00c7A
\nIN RIO DE JANEIRO<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”192″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_column_text]Rio de Janeiro was the capital city of the Brazilian colony from 1763, of the Portuguese empire between 1808 and 1822 and of the Brazilian independent nation until 1960, thus concentrating the demand for what was best in the country. The Rio de Janeiro state became a major producer of high quality cachac\u0327a, both in the mountains of the Coffee Valley and in Parati, the export harbour during colonial times. This tradition still echoes today.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Rum was “invented” 150 years after cacha\u00e7a. Despite being made from the same raw material, sugar cane, cachac\u0327a is different from rum: cachac\u0327a is made with the fresh juice extracted from the canes, while rum is made by distilling molasses, a by- product of sugar production. The distillation process of molasses was discovered only at the end of the 17th century by Dutch engineers. [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”marginT-50″ anchor=”historia”][vc_column][vc_single_image image=”47″ img_size=”full” alignment=”center”][vc_column_text]<\/p>\n

Magn\u00edfica de Faria<\/h3>\n

Our history<\/h2>\n

[\/vc_column_text][vc_column_text el_class=”marginT-50″]<\/p>\n

THE FIRST STEPS OF MAGN\u00cdFICA<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]In 1985 I engaged in the adventure of bringing this great tradition back to life, producing a premium cachac\u0327a in the mountains of Rio de Janeiro, near the town of Vassouras, the old capital of the Coffee Valley.<\/p>\n

Being convinced of the immense potential of cachac\u0327a, I worked, together with other producers and industry bodies, for the recognition, image, and definition of cachac\u0327a; we developed the \u201cBrazilian cachac\u0327a plan \u2013 PBDAC\u201d in 1997 which later became the Cachac\u0327a Brazilian Institute (IBRAC). In the same year, the Agriculture Ministry created the Industrial Chamber of the Cachac\u0327a Value Chain, of which I was honoured to be appointed its first President.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”191″ img_size=”full”][vc_column_text]When we decided to find a name for the brand, my wife was the Rector (Chancellor) of a University of Rio. In Brazil, these officials are referred to as \u201cMagnifico\/a\u201d Rector\/a. That is how I thought of this name, in honour of my beloved wife.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”marginT-50″][vc_column width=”1\/2″][vc_single_image image=”194″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_column_text]An important moment in our history was when in 2003 we started a partnership with a then very small British restaurant chain called \u201cLas Iguanas\u201d. The Magnifica Las Iguanas caipirinhas have created a real culture and passion for this drink throughout the UK!<\/p>\n

After this success, we have started selling in other European countries and now we sell more outside of Brazil than in our home country![\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”marginT-50″][vc_column][vc_column_text]<\/p>\n

A MAGN\u00cdFICA TODAY<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]Today I am proud of the recognition that Magnifica is getting, of the several prizes we were awarded and in particular of Magnifica Reserva Soleira being ranked 2nd of more than 1000 brands from all over Brazil, in the very challenging \u201cCupula da Cachac\u0327a\u201d ranking in 2014 and 2018.<\/p>\n

In 2020 I was privileged to become the main theme of the samba song “A Magn\u00edfica cacha\u00e7a do Jo\u00e3o” (The magnificent cacha\u00e7a of Jo\u00e3o) created by the street carnival group Bloco do Badalo, from our Santa Teresa neighborhood. The love and affection of this people is priceless!<\/p>\n

My sons Raul and Ana Luiza are now continuing the work I started, still thriving to produce one the best sugar cane distillates in the world, while preserving the pristine nature of our estate and ensuring that our workers live a decent life. I am confident that my cacha\u00e7a will bring for years to come moments of pleasure and conviviality to consumers in Brazil and around the world.<\/p>\n

Sarava !<\/em>
\nJo\u00e3o Luiz de Faria<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”195″ img_size=”full”][\/vc_column][\/vc_row][vc_row el_class=”marginT-50″][vc_column][vc_single_image image=”190″ img_size=”full” alignment=”center”][vc_column_text]<\/p>\n

Cau, Jo\u00e3o Luiz, Ana Luiza and Raul de Faria<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_single_image image=”47″ img_size=”full” alignment=”center”][vc_column_text] The golden cane The history of cacha\u00e7a [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”marginT-50″][vc_column][vc_column_text] CACHA\u00c7A, THE FIRST OF SUGAR CANE DISTILLATES The history of cachac\u0327a is totally intertwined with the history of Brazil. Only 70 years after its discovery, the first sugar mills were built in Brazil and this started the \u00ab Sugar cane cycle \u00bb,…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-551","page","type-page","status-publish","hentry","description-off"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/cachacamagnifica.com.br\/en\/wp-json\/wp\/v2\/pages\/551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cachacamagnifica.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cachacamagnifica.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cachacamagnifica.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cachacamagnifica.com.br\/en\/wp-json\/wp\/v2\/comments?post=551"}],"version-history":[{"count":3,"href":"https:\/\/cachacamagnifica.com.br\/en\/wp-json\/wp\/v2\/pages\/551\/revisions"}],"predecessor-version":[{"id":870,"href":"https:\/\/cachacamagnifica.com.br\/en\/wp-json\/wp\/v2\/pages\/551\/revisions\/870"}],"wp:attachment":[{"href":"https:\/\/cachacamagnifica.com.br\/en\/wp-json\/wp\/v2\/media?parent=551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}